Elon Musk, CEO of high-end electric vehicle maker Tesla, recently stated that he bought just over 9% of Twitter. With this position, he becomes the largest shareholder of the social network in which he is heavily involved.
The billionaire, in fact, communicates on Twitter the news of his many companies, be it Tesla, SpaceX, The Boring Company or Neuralink. He also frequently settles scores with his enemies and interacts with his legions of followers on the platform.
Twitter is an important communication tool for Musk as it allows him to interact directly with the general population without the filter of the media. It’s also free publicity for him and his companies. Tesla, for example, doesn’t spend money on marketing or promotion.
Musk wants significant changes
The software entrepreneur, who has more than 81 million followers on Twitter, sees no point in paying for advertising when he can reach tens of millions of people around the world with one tweet. Thus, Twitter helped in the development of Musk’s brand, which now extends beyond the confines of Silicon Valley and the automotive and space industries. The social media platform has allowed the entrepreneur to project an image as a disruptor and visionary.
But Musk, who wants to save the world from pollution, sees things differently. By buying a stake in Twitter, he agreed with management not to expand his position beyond 14.9 percent before 2024. In exchange, he was named to the board of directors. a body that validates a company’s plan and exercises considerable authority over the chief executive officer
He decided to use his position to fight for major reforms at Twitter.
“I’m excited to work with Parag and the Twitter board to create great improvements to Twitter in the coming months!” Musk made the comment on Twitter on April 5, referring to Twitter CEO Parag Agrawal.
Now it looks like these changes will be sweeping, as Musk has just asked a question that will rock not only Twitter’s leadership, but its staff as well.
“Is Twitter Dying?”
“Most of these ‘top’ accounts tweet infrequently and post very little substance,” the world’s richest man tweeted on April 9. He then asked the question that everyone is talking about.
“Is Twitter Dying?” Musk wondered.
Most of these “main” accounts tweet rarely and post very little content.
Is Twitter dying? https://t.co/lj9rRXfDHE
— Elon Musk (@elonmusk) April 9, 2022
The post is accompanied by the most followed Twitter profiles. Former President Barack Obama tops this list, which also includes Justin Bieber, Katy Perry, Rihanna, soccer player Cristiano Ronaldo, Taylor Swift, Lady Gaga, Elon Musk, Indian Prime Minister Narendra Modi, and The Ellen Show. followed:
For example, @taylorswift13 hasn’t posted anything in 3 months.
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