From trending online phenomena to significant national achievements, Amul frequently showcases creative topical illustrations on matters of public interest.
Its most recent depiction commemorates a monumental victory for India at the 66th Annual Grammy Awards.
During the February 4, 2024 ceremony, the fusion ensemble ‘Shakti’ secured the prestigious award for the Best Global Music Album.
Their winning album, “The Moment,” propelled them to this accolade. The renowned group comprises esteemed musicians such as Ustad Zakir Hussain, John McLaughlin, vocalist Shankar Mahadevan, percussionist V Selvaganesh, and violinist Ganesh Rajagopalan.
Their triumph at the Grammys has not only brought global attention to Indian music but has also instilled a sense of pride throughout the nation.
What Did Amul Celebrate?
Amul’s distinctive topical portrays the band members – Mahadevan, Rajagopalan, Hussain, and Selvaganesh – alongside the Grammy trophy, with three showcasing butter-covered fingertips.
Additionally, two members are depicted holding buttered bread slices. Renowned for its clever wordplay, Amul incorporates a witty twist in this depiction. At the top, the text reads, “Garammy Garam snack ke liye” (a playful fusion of “garam,” meaning warm, and “Grammy” awards).
Beneath the band illustration, the words “Amul. Gives Shakti.” are featured. In the accompanying caption, the brand declares, “Legendary fusion band Shakti wins Grammy for
Best Global Music album at Grammys 2024!” This post encapsulates Amul’s signature blend of creativity and celebration.
Where Can You Check Out The Post?
You can check out the post on Instagram posted by Amul.
View this post on Instagram
How Did The Internet React?
Since the post was shared on social media it has gotten over 45.4K views.
What do you think about it? Do let us know in the comments.
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