Last month, Google co-founders Larry Page and Sergey Brin participated in multiple meetings with business leaders. At issue was a competitor’s new chatbot, a brilliant artificial intelligence tool that seemed to have the potential to become the first notable threat in decades to Google’s $149 billion search business.
Page and Brin, who had not spent much time at Google since leaving their day-to-day roles at the company in 2019, are said to have reviewed Google’s AI product strategy, according to two people who were aware of the meetings but were prohibited from talk about them. . Page and Brin left their day-to-day roles at the company in 2019. They voted in favor of plans and concepts that would add additional chatbot features to Google Search. In addition, they provided guidance to the organization’s executives, who have put AI at the forefront of their strategic planning.
Read more: How does the use of chatbots work?
The new Google founders’ engagement, which came at the invitation of the company’s current CEO Sundar Pichai, brought to light the sense of urgency many Google executives had toward artificial intelligence (AI) and that chatbot, ChatGPT.
Users were impressed with how easily the bot explained difficult notions and introduced new concepts early on after it was released two months ago by a small San Francisco company called OpenAI. It seemed like it could provide a new way to find content on the Internet, which was a crucial consideration for Google.
The introduction of this cutting-edge artificial intelligence technology has taken Google out of its norm. Pichai issued a “code red”, which derailed previously established strategies and accelerated AI development. According to a slideshow that was reviewed by The New York Times, as well as by two people with knowledge of Google’s plans who were not authorized to discuss them, the company decided to introduce more than twenty new products and demo a version of its search engine. search. with chatbot functions this year.
D Sivakumar, a former Google research director who helped start a business called Tonita, which produces search technology for e-commerce companies, said “this is a time of considerable vulnerability for Google.” ChatGPT has “put a bet in the ground” by demonstrating “This is what an exciting new search experience could look like.” Sivakumar went on to say that Google had successfully overcome previous hurdles and could use its AI arsenal to stay competitive.
According to two people familiar with the situation, Page and Brin have taken a hands-off approach toward Google since stepping back from their day-to-day responsibilities at the company. While working on other ventures, such as developing flying car companies and assisting victims of natural disasters, they delegated management of the business to Pichai at Alphabet, Google’s parent company.
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According to one person, the main purpose of his trips to the company’s Silicon Valley offices in recent years has been to check on the status of so-called moon launch initiatives that Alphabet refers to as “Other Bets.” Until very recently, they didn’t have significant involvement with the search engine.
However, they have expressed interest in incorporating AI into Google products for a long time. A former Google senior vice president named Vic Gundotra recalled an incident in which he provided Larry Page with a demo of a new Gmail feature around 2008. Page, on the other hand, was dissatisfied with the effort, saying, “Why No? Won’t it automatically write that email for you?” DeepMind, a leading AI research lab located in London, was bought by Google in 2014.
According to the slideshow, Google’s Advanced Technology Review Board, a panel of executives that includes Jeff Dean, the company’s senior vice president of research and artificial intelligence, and Kent Walker, Google’s president of global affairs and chief legal officer. , met less than two weeks after the launch of ChatGPT to discuss the company’s initiatives.
They went over plans for the products that were supposed to be unveiled at the Google company conference in May. These products included Image Generation Studio, which generates and edits images, and a third version of AI Test Kitchen, which is an experimental application for testing product prototypes. These two products were expected to be introduced. According to the slides, other image and video projects were currently in the development stage. These included a feature called Shopping Try-on, a green screen feature for creating backgrounds on YouTube, a wallpaper maker for the Pixel smartphone, an app called Maya that visualizes shoes in 3D, and a tool that could summarize videos by generating new one. .
Google has compiled a list of artificial intelligence (AI) programs that it intends to make available to software developers and other companies. These programs, which include imaging technologies, have the potential to boost revenue for Google’s Cloud division. According to the presentation, there are other tools available called MakerSuite that can help other organizations develop their own AI prototypes in Internet browsers. According to the presentation, there will be two “Pro” versions of MakerSuite.
To know more: What is Chatgpt?
According to the presentation, Google also plans to announce in May a new tool that will simplify the development of applications for Android smartphones. The tool, which will be called Colab + Android Studio, will produce, complete, and fix the code. PaLM-Coder 2, an additional code creation and completion tool, has also been in the works for some time.
Google executives want to restore the company’s reputation as an innovator in the field of artificial intelligence (AI). LaMDA, short for Language Model for Dialogue Applications, is the name of the company’s chatbot that it has already made available to a limited number of users. This chatbot is designed to compete with ChatGPT and has been the subject of intensive research and development by the company over the past decade.
According to a statement made by a Google spokesperson named Lily Lin, “We continue to test our AI technology internally to make sure it’s useful and safe, and we look forward to sharing more experiences with the outside world in the near future.” She went on to say that AI will be beneficial to individuals, businesses and communities and that Google is taking into consideration the effects the technology would have on society at large.
Because artificial intelligence developed by Google, OpenAI, and others uses so-called long language models that rely on information online, it is possible for these systems to occasionally make incorrect claims and display racist, sexist, and biased views.
That was enough to convince the companies to proceed with extreme caution in giving the technology to the general public. However, several startups, such as You.com and Perplexity.ai, now offer online search engines that allow you to ask questions via an online chatbot. This functionality is quite similar to that of ChatGPT. According to a story published by The Information, Microsoft is also working on a new version of its Bing search engine that would feature analogous technology to the one described above.
You can read: OpenAI working on the paid Pro ChatGPT version
According to the presentation the Times saw, Pichai has tried to speed up the product approval review process. The company lobbied employee groups who work to ensure technology is fair and ethical to approve its new AI technology more quickly by establishing an expedited review procedure called the “Green Lane” program.
According to the presentation, the company will “recalibrate” the level of risk it is willing to take when launching the technology and also find ways for teams developing AI to conduct their own reviews. In addition, the company will find ways for teams developing AI to conduct their own reviews.
The implications of Google’s shift towards a more simplified strategy are not yet fully understood. According to an analysis compiled by Google, the company’s technology lags behind OpenAI’s self-reported metrics when it comes to recognizing content that is hateful, venomous, sexual, or violent. OpenAI’s tools outperformed Google’s tools in all categories, although Google’s technologies also fell short of human precision in evaluating content.
In the slideshow, Google identified the top threats posed by the technology as antitrust, privacy, and copyright violations. It was stated that some efforts are required to limit these dangers. Some examples of these actions include filtering responses to remove content protected by copyright laws and to prevent AI from sharing personally identifiable information.
The demo of a chatbot performing a search that Google hopes to run this year places a high priority on removing misinformation, protecting users’ safety, and correcting any factual errors. According to the filing, the corporation has a lower standard for new services and goods and will strive to reduce issues related to hate and toxicity, as well as danger and misinformation. This is instead of trying to prevent these problems from occurring.
To prevent, for example, the spread of hate speech, the corporation plans to ban the use of certain words and will also work to reduce the impact of any other potential problems.
Google is prepared for governments to investigate its AI technologies for indicators of problems like these. The corporation has, of late, been the focus of a large number of investigations and legal actions alleging that it engages in business activities that are anti-competitive. The filing states that it is preparing to “increase pressure on Al’s regulatory initiatives due to growing concerns about misinformation, harmful content, bias and copyright.” This is something that is expected to happen.
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