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Google has a global product called the “Privacy Sandbox” that replaces the cookie in Chrome and Android. Here’s an exclusive look at how it will work.
Google will remove third-party cookies, the tracking tool that marketers and data hoarders have used since 1994 to follow you around the web. To spoof the cookie, Google has a global offer. According to the company, “Privacy Sandbox”, a set of modifications proposed for Chrome and Android, will establish a much more privacy-friendly system for targeted advertising. This could profoundly alter the way any business makes money online, and virtually everyone has complaints, regardless of whether they value privacy or targeted ads. Google broke down its proposal in an exclusive interview with Gizmodo. It’s an unprecedented look into the inner workings of a tech giant’s master plan.
Google’s Senior Director of Product Management for Privacy Sandbox, Victor Wong, stated: “We’re making one of the most significant adjustments to how the internet works at a time when people trust free services and content more than ever. that the web offers. I thought it was crucial that we communicate our strategy.
People on all sides of the debate portray Wong and his team as a bunch of internet villains. Some ad buyers, sellers, and distributors are petrified that the Privacy Sandbox is preventing access to business-critical information. Consumer advocates claim that the Privacy Sandbox simply allows Google and others to spy on you in a different way. Meanwhile, regulators around the world are looking for evidence that this is all part of a self-dealing scheme to consolidate a digital advertising monopoly.
In other words, for the Privacy Sandbox to succeed, Google must court organizations whose interests are diametrically opposed. After years of technical updates and scrapped proposals, Google is now employing a charm offensive to persuade the world to come together. Wong published a blog post on Thursday outlining the argument: The internet should be free and we need targeted ads to keep it that way, but we also need a collaborative solution that ends free data for all.
Currently, third-party cookies make it easy for virtually anyone to track your movements around the web. These cookies are blocked by Apple’s Safari and other browsers such as Firefox, but not by Google Chrome, which is used by the vast majority of the world’s population. When Chrome blocks these cookies, they become effectively ineffective.
Apple made a change with similar ramifications that allows iPhone users to block the collection of some mobile data through an App Tracking Transparency setting. However, Apple offered little to replace that data, causing significant disruption to the advertising industry. Google, which makes money through ads, can’t stop data collection without an alternative, especially as the Justice Department prepares to sue the company for ad monopoly.
Privacy Sandbox is the replacement. It’s complicated, but the simplest explanation is that Chrome and Android become tracking tools. Browsers and mobile devices powered by Google will collect data about your activities, which advertising companies can use without knowing who you are. Nobody, not even Google, can use the critical data for advertising purposes, according to Wong. Google claims that this change will not harm its competitors, as the technology is compatible with third-party advertising systems and is free to implement.
Google is trying to rewrite the laws of the Internet with the Privacy Sandbox, according to one interpretation. It certainly demonstrates the superiority of Google. With a $500 billion industry hanging by a thread, it’s a delicate act to convince the world that all will be well as long as such power is wielded. Gizmodo’s interview with Privacy Sandbox leader Victor Wong reveals for the first time the philosophy behind a movement that will disrupt the digital landscape.
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