E-commerce has grown significantly since the start of the decade (for obvious reasons not worth mentioning), and it was massive. Well before. Add in the easy-to-set-up nature of modern store platforms, complete with generous trials and low fees even hobbyists can afford. and the tempting tactic of drop shipping, and has a career bound to attract attention across industries and around the world. Everyone wants a piece of the pie.
But getting into eCommerce is totally different than succeeding in e-commerce, and most sellers just don’t know what they’re doing. They focus on the wrong things and either don’t know the basics of retail or decide they don’t need to care about them. This is the reason why so many small online stores are In fact bad (and inevitably ends up failing).
If you want to build a store that can compete in this hypersaturated global market, you must make your store better. You need an online store that produces happy customers – better yet, one that produces successful customers who have achieved the goals that brought them to your store, pushing them to return again and again. And in this post, we will see how you can build such a store. Let us begin.
Implement an Exceptional Customer Service System
Selling a great product is just the beginning of an impactful customer experience. If you stop participating there, you can’t realistically expect the kind of satisfaction we’re looking for. At the very least, this will cause the shopper to look beyond your brand and focus on the product itself, and if the product is not your design (most stores source their products from suppliers), then their participation can be forget. You were simply a facilitator.
However, the worst is what can happen if you don’t respond to customer inquiries. Selling electronics, for example, can be quite profitable, but products in the consumer electronics space often require setup, and that means following instructions, something many people just don’t do well. If a buyer can’t get your new laptop to work and can’t get the help he needs from you, he’ll think less about the product. and you.
Now, a customer-centric store needs to have streamlined systems across the board. This is why sellers invest in hosted platforms like Shopify and Squarespace – they handle many of the basic tasks elegantly, allowing merchants to deliver fast and responsive sites, but you need to go beyond that. Let’s say you’re running a subscription-based business: your customers are unlikely to stick around if they’re forced to contact your support team to change their subscriptions or payment details. In cases like this, a subscription management platform can empower your customers and allow them to execute account-level changes with minimal effort.
Repeat your range to fit what people want
Online stores must continue to adapt as times change. Products come out of nowhere, skyrocket in popularity, then fall out of favor and fade away. At the same time, designs and systems are subject to ever-improving standards. If you get stuck in the assumption that you have what people want and don’t need to change, you will slowly lose popularity.
Instead, you should pay close attention to customer feedback (Survicate has some great tips) and iterate in as many ways as you can. No store is perfect, so there is always something to work on. Use your target consumer as the core of your strategy. With each step you take, ask yourself the same question: How will this be conveyed to the people I’m trying to impress?
Assume for a second that you’re selling some of the consumer electronics we already mentioned, and you’re offering high-end TVs for media fans. It’s a lucrative market, to be sure, but what counts as success for your average shopper? Get a big TV? That is part of her, but not quite. In all likelihood, they’ll want to put together a top-tier media system overall, which means you can make them happier by offering them relevant products. and personalized recommendations (Nosto has some examples) that can save them time.
For example, you could pair a top-of-the-line TV or monitor with a handpicked suite of products that would be perfect for high-end buyers. You would make more money, of course, but your customers would be happier because they would have easily progressed towards their main goals related to optimizing their media systems.
Establish a blog and a strong social media presence
It may sound counterintuitive, but a key part of building an online store with customer success at its core is working on things. outside the store: that is, the things that make up your overall online presence. This is because good retail brands don’t just offer products today: they also offer advice related to relevant topics, and they do it by publishing content that their current or potential customers will want to consume.
That’s why blogs are so important to big brands. They can continue to promote their products like they always have, but they can also get a lot more opportunities to impress their target audience by helping them solve their problems. A key part of gaining a loyal customer is establishing your store as a problem solver. When there’s something they need, they’ll come to you because they know you’ll be able to provide it, so if you can solve larger problems through your expertise, that will only add to that perception.
Also, if you can engage with your customers through social media and weigh in on related topics, you can really solidify the perception that you care about what happens to them. And since today’s consumers want to support brands that really deserve your custom, this can have a substantial impact on your sales.