How to use Instagram branded content ads with influencers

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How to use Instagram branded content ads with influencers

Brands on Instagram have a plethora of tools to work with. A social media platform with as many people as Instagram can be the perfect place to set up marketing strategies for your brand. Whether you hire someone to do the job or not, everyone will agree that the highly interactive platform already gives you so many tools to work with that doing it yourself can become really easy. Especially if you collaborate with high-profile or relatively famous influencers. Brands from all over the world have done it. From Mama Earth to Maggi, every brand has seen influencers as a great opportunity to gain attention on social media.

This is mainly because influencers have a huge space of their own on Instagram, which makes their social networks a very viable option to promote your brand, even if it’s not closely related to what they do. Here are the details:

How does it work?

First of all, you would have to go to your settings menu and there, go to the Creator submenu. Here you can find the Branded Content tool. Clicking will take you to a screen asking if you want to approve influencer tags manually or automatically. Once you switch to automatically, whenever an influencer tags you, your brand will appear on their posts.

Remember, an influencer has to be a registered content creator on Instagram in order to use this tool. Otherwise it won’t work. Once said influencer tags you, ‘Your Brand’ Paid Association lines will appear above their posts. This helps with reach and transparency as people can see exactly what is being promoted and to whom.

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How much does it cost?

Branded content will cost you $5 CPM. This means that you will have to pay a dollar for every thousand impressions. You can choose to get a basic or full view of the statistics. And as always, you can always go for the custom option to make your campaign really effective. In addition, there are also influencer options and targeting tools to give you even better results.

What are the benefits?

Branded content is a great way to get noticed on social media. Because, apart from the fact that it is very interactive, it works very well. It gives you the opportunity to tap into new audiences and communities and reach people who may not even have heard of your brand or product. You reach new and old consumers alike.

As mentioned above, this approach is also cost-effective because you pay $1 per thousand impressions, no matter where they come from. And it is very efficient because you target and reach a very specific audience. Brands can easily do this on their own and even better because brands can easily collaborate with influencers to make their campaigns really effective.

It works especially well on Instagram and is precisely why everyone knows it so well.

How to start using Instagram branded content

If you’re new to all of this, here are a few things to know before you get started:

First of all, there are two types of branded content: sponsored posts and sponsored video ads. In both cases, your minimum engagement score is ten thousand (10,000). Second, you can only pay for 100 posts per day or 300 videos per day.

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This is because the algorithm that decides who sees your content and in what order has a hard time if the same thing appears on everyone’s feeds, especially if there are a lot of people involved.

Third, you should know that you can use it to post anything, as long as it’s in English. Or any other supported language. Plus, once they’re approved, they’ll last up to 24 hours.

Finally, make sure your ads are public, and if it’s not, you still need to when using sponsored content.

Who can I work with?

The platform provides some suggestions based on criteria like Instagram followers and their relevance to your brand, but nothing prevents you from searching for other influencers outside of this list that are a perfect fit for your needs. You can also see the number of likes, videos, and how recent the post is. Therefore, influencers who are doing very well in terms of engagement will be at the top of the list.


Instagram is a highly effective platform to promote your brand. Although only a few brands are using it, it is worth looking into and exploring. The fact that influencers have their own spaces on Instagram makes it even better for brands to collaborate with them, especially when their audience has already spread across the globe.

More and more brands are finding amazing ways to use Instagram to promote their brand in addition to displaying food or product photos. So go ahead and play around with this tool and see what you can do to promote yourself!

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Also Read: Why Do You Need Brand Name Products In The UK?

Categories: How to

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