In 2022, Indians were spending 4.9 hours a day on their smartphones, according to a recent report. This means that Indians spend an average of 8 hours a day on their phones, the most of any country.
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Data.ai, which used to be called AppAnnie, published a report on Wednesday called “State of Mobile 2023” showing how people use their smartphones. According to the report, Indians have spent most of their time on their phones using social media and video sharing apps.
Smartphone usage time per capita in India and Indonesia
So if you look at the entire world, every smartphone user spends about 5 hours a day on their phone, but in some places, like Indonesia, that number is higher, about 5.8 hours per day per person. Airtel and Tech Mahindra are working together to set up a private network at Mahindra’s Chakan facility.
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In terms of total time spent on smartphones, Indians have used them for about 0.75 trillion hours, while Chinese have used them for 1.1 trillion hours by 2022.
Total app downloads in India in 2022
The report also said that as of 2022, there were up to 29 billion app downloads in India. This made the country the second largest market in the world, after China.
Top 2 nations downloading apps
China has seen more than 111 billion downloads each year. With 12 billion downloads in 2022, the US was the third largest market for app downloads.
About download time
Even as downloads and time spent on phones are up around the world in 2022, the amount people spend on app stores dropped by 2%, to $167 billion, according to a data report. .ai. Also, fewer people played games on their phones.
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Lexi Sydow, Director of Insights at data.ai, said: “With the rising cost of living, consumers must first decide where they want to spend their money. We see entertainment continue to drive growth on mobile, with money going into video streaming, dating, short-form video, and travel, while gaming spending falls 5% year-over-year ( YoY) to $110 billion.
Time spent on social media
Furthermore, the report says that spending on social media, productivity, finance and utility apps was high in most markets in 2022. People in India are said to have spent $31 million on social media platforms, $7.2 million in utility and productivity apps, and $5.1 million in entertainment and streaming apps.
Expectations for 2023
The report says that this year, 2023, the world will spend up to $362 billion on mobile ads. Globally, the year will be driven by sites like YouTube and TikTok that allow people to share videos.
Although ad spending will increase, it won’t be as fast as it was in 2022. This is because the economy has slowed, forcing brands to cut ad spending.
Data.ai says that the annual growth rate of ad spend will slow to 7.5% compared to the last two years, when it grew by 14% and 22.9%.
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