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The live shopping experience on Instagram will be discontinued, according to a recent announcement made by Meta.
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The firm made the announcement on a support website for its photo and video sharing network, Instagram, which indicated that live shopping would be suspended on March 16, 2023.
You will no longer be able to tag products in live streams on Instagram starting March 16, 2023, according to a post Instagram made on its support page. However, the post continued: “You will still be able to set up and run your store on Instagram as we continue to invest in shopping experiences for people and businesses across feed, stories, Reels, ads, and more.”
The company also stated that other live streaming features, such as the ability to schedule a live stream, the ability to invite visitors to join your live stream, and the ability to host a live Q&A session, They have not been affected in any way. .
What is changing?
This indicates that as of March 16, Instagram users will no longer be able to shop while a company or business is broadcasting live on the platform. Meta However, this does not mean that users will not be able to shop on Instagram.
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However, they will be required to wait until the company posts links on their page that allow visitors to purchase the newly launched products. Other shopping experiences, such as those where businesses collaborate to provide customers with shopping links, will not change.
Why is this happening?
Meta has not provided any details on the reason for its decision to end this experience. The company explained that it is making this change on its support page, saying it is doing so to “focus on products and features that provide the most value to our users.” This suggests the move could be part of the company’s cost-cutting tactics, in which it is withdrawing its resources from working on features that haven’t taken off or are no longer used in the way they were before, particularly in the post-pandemic era.
This is not the only change.
It’s important to note that this isn’t the only tweak Meta has made to the Instagram shopping experience in recent times. Earlier this year, Instagram business head Adam Mosseri announced that the dedicated shopping option would be removed from the home screen.
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Additionally, Meta discontinued the live shopping experience it provided on Facebook a year ago. Instead, it requested that businesses demonstrate their products through Instagram Reels, ads within Instagram Reels, and product tagging within Instagram Reels.
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