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Microsoft is incorporating technology similar to ChatGPT into its Bing search engine. This will shift Bing, which currently ranks a distant second to Google in terms of internet services, into a new AI-powered method of conversation.
The modernization of Microsoft’s second search engine could give the software giant a leg up on other tech companies in the race to capitalize on the global excitement surrounding ChatGPT. ChatGPT is a tool that has opened the eyes of millions of people to the possibilities of the latest AI technology.
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Microsoft is not only adding chatbot technology to Bing, but the company is also incorporating it into its Edge browser. An event was held at Microsoft headquarters in Redmond, Washington, on Tuesday when the company revealed the new technology.
Microsoft has announced that it will release a public preview of the new Bing on Tuesday for people who have signed up; however, the technology will scale to support millions of users in the coming weeks.
According to Yusuf Mehdi, corporate vice president and chief consumer marketing officer at Microsoft, the new Bing will go into limited preview mode on desktop computers before it launches. Based on what he mentioned, anyone can run a preset number of searches.
The strengthened partnership with OpenAI, the company that developed ChatGPT, has been in the works for several years. It began with a billion-dollar investment by Microsoft in 2019 that led to the development of a powerful supercomputer built specifically to train the artificial intelligence models developed by the San Francisco startup.
Having digested a large number of digitized books, Wikipedia pages, instruction manuals, newspapers, and other online writings, ChatGPT has a superior command of the English language and grammar, even though his output is not necessarily factual or logic.
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Microsoft Corporation CEO Satya Nadella said Tuesday that recent advances in artificial intelligence “will reshape every category of software we know of,” including search, similar to how previous innovations in personal computers and web computing cloud reshaped those fields. He stressed the importance of advancing AI “with human tastes and social standards, which are impossible to replicate in a laboratory setting. That can only be achieved in the real world.”
The move to make search engines more conversational—that is, able to confidently answer questions rather than offer links to other websites—has the potential to change the ad-fueled search business, but it also poses risks if AI systems don’t get their facts right. Although it’s hard to go back to the source of original human-made images and text that you actually learned because of its opacity, the new Bing provides annotations that link to the sources.
According to Gartner analyst Jason Wong, recent technological developments will offset the factors that contributed to the disastrous introduction of Microsoft’s experimental chatbot Tay in 2016. Tay was programmed by users to make racist and sexist comments. However, Wong asserted that “reputational concerns will continue to be at the forefront” for Microsoft in the event that Bing delivers answers with low accuracy or so-called AI “hallucinations” that mix and match facts.
With respect to these types of measures, Google has taken a cautious approach. But in response to pressure on the popularity of ChatGPT, Google CEO Sundar Pichai on Monday announced a new chat service called Bard that will be available exclusively to a group of “trusted testers.” Bard will be available only to “trusted testers” before being available to a wider audience later this year.
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According to Wong, Google was surprised by the success of ChatGPT, but the company still maintains an advantage over Microsoft in terms of consumer-oriented technology. On the other hand, Microsoft maintains an advantage when it comes to marketing its products to companies.
According to reports from China, the tech giant Baidu also made an announcement this week about a search chatbot set to launch later in 2018. Although Microsoft’s competitors in the tech industry, such as Facebook parent company Meta and Amazon, too, have worked with similar technology, the company’s most recent steps are designed to put it at the epicenter of the ChatGPT zeitgeist.
Microsoft revealed in January that it was investing billions more dollars in OpenAI to achieve its goal of incorporating the technology behind ChatGPT, the DALL-E imager, and other OpenAI innovations into a variety of Microsoft products that are connected. to its cloud computing platform and its Office suite of workplace products, such as email and spreadsheets.
The integration with Bing, which is the leading alternative search engine in many countries but has never come close to threatening Google’s pre-eminent position, may be the most surprising aspect of this development.
Nadella was responsible for running Bing for a period of time, many years before he became CEO of Microsoft. Bing was introduced in 2009 as a rebrand of Microsoft’s older search engines. Its importance increased when Yahoo and Microsoft announced a contract for Bing to power Yahoo’s search engine. This gave Microsoft access to Yahoo’s larger search share, which in turn increased Yahoo’s importance. Users of products made by other companies may not have known that Microsoft was the company powering their searches due to similar partnerships that integrated Bing into the search functionality of those products.
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Microsoft may encourage more users to give Bing a try if it becomes a destination for chats similar to ChatGPT.
At least on the surface, it would seem that what OpenAI has in mind for its technology is quite different from a connection to Bing. OpenAI CEO Sam Altman made an appearance at an event hosted by Microsoft. He stated that “the new Bing experience looks wonderful” and that it is based in part on lessons learned from OpenAI’s GPT line of bulk language models. He said that one of the goals of the relationship with Microsoft is to help get OpenAI technology “into the hands of millions of people.”
OpenAI has long expressed an ambitious vision to securely lead what is known as AGI, or artificial general intelligence. AGI is a concept that has yet to be achieved, but it goes back to science fiction ideas about machines that are similar to humans. On its website, OpenAI defines artificial general intelligence as “highly autonomous systems that outperform people at the most economically valuable task.”
When it first opened its doors in December 2015, OpenAI served as a non-profit research laboratory. Elon Musk, Tesla’s CEO, and others provided financial support. According to its mission statement, it wanted to “develop digital intelligence in a way that is likely to benefit humanity as a whole, without the obligation of financial return.”
This changed in 2018, when he incorporated a for-profit company called Open AI LP and moved almost all of his staff into the company, shortly after releasing his first generation of the GPT model for generating paragraphs of human-readable text. . This was shortly after he released his first version of the GPT model.
Other tools that OpenAI offers include the DALL-E image generator, which was first introduced to the public in 2021, the Codex computer programming assistant, and the Whisper speech recognition tool.
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