Listen to the Podcast:
YouTube has officially announced that it will soon distribute podcasts through YouTube Music as part of a push to spread podcasts on the platform. The podcast experience on YouTube Music will be in audio.
It will allow users to unify audio and video experiences, support RSS, and have audio ads for podcasts. Nokia updates iconic logo to change brand identity
YouTube Director of Podcasting Kai Chuk talks about how they plan to make YouTube Music a place that allows content creators to easily create a podcast while ensuring a comfortable and enjoyable experience for their followers.
How is YouTube Music preparing to welcome podcasts?
If you’re a fan of different podcasts, chances are you’ve found most of them directly on YouTube, so what’s the difference you plan to implement with podcasts on YouTube Music? Chuk said: “If someone wants to watch a podcast, we have a solution. “If someone just wants to listen to a podcast, we should also have a great experience.”
To achieve this goal, YouTube Music will add the option to listen to your favorite podcasts for free in the background with advertising and will also include a new selection of tools focused on enjoying podcasts, without forgetting that it plans to add a special badge for channels dedicated to content. audio.
Why has YouTube made this decision?
Most likely, people on YouTube are looking for a way to compete directly with Spotify, as the platform has turned to podcasts to grow its audience and keep its subscribers. And it is that Spotify has exclusive content such as The Joe Rogan Experience and The System by Kim Kardashian, which together with other exclusive podcasts attract many listeners every month.
This is easily demonstrable in the numbers, as both YouTube Music and YouTube Premium recently hit 80 million subscribers, which is pretty impressive. However, it doesn’t compare to Spotify’s 200 million paid subscribers.
With this move, YouTube plans to make the people behind the podcasts more comfortable and help them promote their shows successfully. YouTube has yet to comment on focusing on podcasts exclusive or original to its platform; however, these will likely start to arrive over time.
That’s all for now, and we hope you enjoyed our article on how YouTube Music is gearing up to welcome podcasts.
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