Social networking applications are at the peak of popularity, bringing together people who share common interests, places of residence, schools, higher education, etc. Today, social networking apps are a space for socializing, sharing opinions, dating, business negotiations, and many more. other things. Active social media users have passed the 4.55 billion mark, while the average daily social media usage is 2 hours and 27 minutes. Almost 60% of the world’s population uses social media now. This article discusses the stages of social media app development and the average cost.
Social Media Application Development Stages
Social media app is a platform for communication between people with the same interests and goals. It is also one of the most powerful tools in digital marketing. Let’s look at the five stages of social media app development.
Stage 1: Analysis
Before developing a social media application, the target audience must be defined, including their profile, functions, features, key objectives, and goals. Once the information about the target audience is gathered, the development company will prioritize the features that should be in the MVP and give you a preliminary budget and timeline estimate.
Stage 2: Engineering
In this stage, the development company creates the infrastructure of the social networking application and the prototypes for the iOS and Android versions of the application. Next, the development company thinks about the UX design in the social media app and how it relates to its screens, functionality, and each other. This will help to see the logic of how the social media app works before they start implementing it. The development company works on the general architecture of the system: what the services will be, what they will be responsible for, whether there are integrations with other systems and how they interact.
In addition, the developer company chooses the technology stack. For the development of social media applications, they can use:
- react native
- express 4
The choice of the technology stack depends on the specialization of the development company, the development time and the required functionality.
Stage 3: Design
Next, the development company defines the style of the social networking application: color palette, fonts, graphics, icons, etc. Developers overlay this on a prototype and receive a design concept. This gives you a 100% clear understanding of how the social media app will look and work. Along with the corresponding specification, developers receive an application layout design.
Stage 4: Development
Mobile app developers receive the design and refine the project estimate. Your task is to design each screen and write the code that logically connects them and enables the approved functionality to work. They also use the code to establish the interaction between the visible part of the application (the front-end) and its invisible part, where the data is stored (the back-end).
Stage 5: Maintenance
After the development of the social media app is finished and the app is released, the team tracks the performance of the app. Developers fix bugs, provide technical support and develop new features for the social media app.
Social media app development cost
Social media application development is a rather complex and time-consuming process that requires the efforts of dozens of professionals. As a general rule, Voypost attracts full-time and remote employees for social media app development. This allows us to move simultaneously in several directions, which reduces the time required to develop the social networking application. By the way, our founder is Nikita Sviridenko, with 12 years of experience as a Solution Architect.
The approximate cost of developing a social media application is $100,000 to $200,000. It depends on the complexity of the project. Feel free to contact us to discuss the development of your social media application.
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