Throwback Thursday: Were Old Company Logos Better? You Decide

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Throwback Thursday: Were Old Company Logos Better? You Decide

Whenever Thursdays come around, a bell starts to ring on the internet, reminding us that it’s time to look back at human history and weigh in the pros and cons of modernization. Throwback Thursdays are a great way to evaluate the evolution of trends in any industry.

So, for this Thursday, we have decided to let you decide whether the human race is going in the right direction for the future or not. This time we are judging the evolution of major company logos from the time they first began to now, when they are multinationals. 

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Why Do Companies Change Logos?

Most companies rebrand their logo designs in two cases: either they are switching up their marketing strategy and want a different vibe to the company, or they are facing seriously declining sales and revenue and are in an urgent need for attention and pro.

Go through the logos given below and decide if you like the original ideas better than the minimalistic ones that are famous now:

NOKIA

Nokia Old LogoTwitter

This might come as a shock to many, but the original Nokia logo was nowhere as simple as the blue one we are all familiar with. Nokia, originally founded as a small paper mill in 1865, has evolved into a prominent Finnish manufacturer.   

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Nokia New LogoTwitter

The initial Nokia logo made its debut in 1866, featuring an image of a fish believed to represent the salmon found in the Nokianvirta River. This emblem remained largely unchanged for approximately a century. Then, in 1978, the brand showcased its blue emblem, which has since been further simplified as a new 2023 version came to the fore.  

Apple

Apple old logoTwitter

The inaugural logo design for Apple portrayed Sir Isaac Newton engrossed in reading beneath an apple tree. This design was crafted by Ronald Wayne, one of the company’s three co-founders, in 1976.

Apple new logoTwitter

Apple changed its logo from a glass-themed one to a simple and flat design in 2007. They wanted to make it straightforward and match their products better. This logo we know today is flat and goes well with Apple’s eco-friendly aluminium devices, making them look high-end and pleasing to look at.  

Amazon

Amazon old logoTwitter

The first Amazon logo was created by the Turner Duckworth agency in 1995. Interestingly, this same agency would later go on to design the logo that Amazon uses today. 

Amazon new logoTwitter

Amazon’s significant logo transformation occurred in 2000 through the work of the design agency Turner Duckworth. This logo incorporated elements from previous versions, notably the curvy orange line, which became a central feature stylized to resemble the iconic smile we associate with Amazon today.

Nike

Nike old logoTwitter

When you think of the Nike logo, it’s easy to picture their fantastic sneakers, but originally, Nike shoes didn’t have this iconic emblem. The logo made its debut on soccer boots in 1971.

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Nike new logoTwitter

The company’s initial logo displayed its original name, “Blue Ribbon Sports,” with the text positioned beneath the interlocking letters “BRS.” But soon everything changed in 1971. The designer behind the iconic swoosh, Carolyn Davidson, was just starting her career but succeeded in creating one of the most iconic logos ever.

Tell us in the comments below which ones you like best.

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Source: condotel.edu.vn

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