Users can now bookmark Clickbait in the Artifact News app

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Flag Clickbait on Artifact News App

Artifact uses artificial intelligence algorithms to modify news sources for each user. With the addition of new tools, the site gives readers a little more control. There are many ways to write a story, and many of them are bad. Take this story, for example. It could have been titled:

You will never believe what this app allows its users to do. o New app wages war against fake news. or even, this trending news app offers users a strange trick.

But if it had been, the story itself may have let you down. This is how clickbait usually works: You make big claims, you build expectations, and then you deliver something that isn’t nearly as exciting as promised. You may have gotten angry and wanted to get your time back or do something to get back at them.

Artifact, the news app created by the co-founders of Instagram, offers its users an outlet for this excitement. The AI-powered article recommendation platform now allows users to tag news articles as “clickbait” if the headline misrepresents the content of the article. If a user believes that a misleading or hyperbolic headline tricked them into reading an article, they can report the post in the app. The option to flag clickbait can be accessed by selecting the article’s three-dot menu or by clicking and holding the article in the feed.

“We will use your flag as a ranking signal so we can give more weight to helpful articles and less weight to community misleading ones,” the company wrote in a blog post Monday afternoon announcing the new feature.

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Kevin Systrom, one of the people who started Artifact, told Gizmodo in an email that the platform’s focus is still changing, and the main goal right now is to gather information. “As more people start to flag items as clickbait, our current plan is to collect data and see how good the user base signal is,” he wrote.

Once there’s enough information to go on, Artifact could start lowering the rankings of certain stories or removing content from the site if people say it’s clickbait. As first reported by The Verge and confirmed by Systrom to Gizmodo, if a story is reported enough times as clickbait, Artifact might even change the headline. The tech founder said the company is trying to “figure out the right answer.” “Right now, everything is reviewed by hand.”

Because there are so many unknowns, it’s hard to say how these clickbait ranks will turn out and how much power Artifact users will actually have. Systrom didn’t say for sure how many reports it would take for an article to be tagged “clickbait” by the algorithm, nor did he say how the app would handle changes to headlines without taking too much responsibility for any mistakes that might be made. But he did say that Artifact would “actively protect” users who mistakenly mark news as clickbait when they don’t like or agree with a story.

With the anti-clickbait change, Artifact now has more features that sit between Apple News and a social networking site like Reddit or the old Twitter. Previously, the company added in-app comments and “reputation scores” (like Reddit) so that users could interact with each other through specific posts and be held accountable for those interactions.

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In the same blog post that announced the clickbait flag button, Artifact also announced the introduction of two new features: the ability to react to an article with emojis, and the ability to share an excerpt from an article as an image.

If you press and hold an article in the feed or tap the heart icon at the bottom of an article you’re reading, your emoji reaction options will appear. The share arrow menu now has a new option to share an image. This will allow you to send short images and banner ads directly to Instagram stories and other places.

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Categories: Technology

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